How to turn GDPR compliance into an opportunity

The recent full application of the new European General Data Protection Regulation (GDPR) has caused concern and nervousness amongst companies due the doubts generated by its implementation. This is hardly surprising because it is estimated that with the new rule, the penalties for violating the fundamental right to protection of personal data of citizens, can reach 20 million euros or 4% of annual turnover of companies and institutions.

However, compliance with the GDPR should not be seen as an imposition. It could be a way to achieve big competitive advantages in the market. In this article, we develop the keys on how an efficient Digital Content Management - which includes both the structured information and the large volume of unstructured information that organizations unknowingly manage - can not only comply with the standard but also provide differential value to the daily operations of companies.