Digital and technology consulting

Experience Designers

We are passionate about the creation, deployment and dynamization of user experiences and off/online consumption, where the combination of brand perception and the search for emotion adds a differential and memorable value to any type of service in every point of contact with customers, whether internal (professionals) or external (consumers, partners, etc.), as well as achieving objectives.

Who we are / what we know

This disruptive environment demands a differential approach that prioritizes the search for memorable experiences in your customers' journey, regardless of whether it is entirely digital or not. This requires a combination of technical knowledge with interactive consulting skills and a business vision that facilitates the creation of experiences, services and innovative products. Efforts need to be focused on a traceable and quantifiable impact on the income statement. At Minsait, we tackle experience design as just one more piece in the digital transformation puzzle. The design team will work alongside technology consultants, data scientists and strategy consultants to co-create business solutions with the customer in keeping with an iterative process:

  • Design thinking
  • Lean startup and lean management
  • Agile development (Scrumban)
  • Design thinking. This is used to explore, investigate, discover, understand and conceptualize the relationship between people and the services or products offered.
  • Lean startup and lean management. This will optimize the design and identify the elements that need to be incorporated into the first version of the solution launched on the market.
  • Agile development (Scrumban). This work methodology helps to refine and optimize the end business solution in record time and with feedback from the key target audience throughout the entire process.

Our projects

  • eBranding and communication. The adoption and extension of your offline brand presence consistently across any digital channel.
  • Digital marketing presence. Analysis of your context: how your potential customers view you in the digital environment to improve your positioning and what perception they have of your offer.
  • Designing experiences  that optimize customer capture and retention processes through any channel. Incorporation of new trends in technology to guarantee memorable experiences for your customers in the digital context and in person. In this case we work with benchmark companies that design experiences in physical locations and with the leading industrial designers of electronic consumer devices, wearables, etc.
  • Designing multidevice services and digital products. Conceptualization and design of digital services and products for all media and devices, including smartphones, smartTVs, kiosks, etc.
  • Designing intrapreneurship and continuous improvement experiences to simplify the adoption of a digital culture. Designing processes through gamified experiences that create a new cultural context in your organization which simplifies the implementation of new business ideas and optimizes processes through collaborative knowledge management.
  • Auditing and designing customer experiences in IoT (Internet of Things) services. Assessment of the risks associated with launching and running IoT services from the point of view of experience and their impact on behavioral patterns and their adoption.
  • Evaluation of digital products and services. Identification of areas of improvement in your current offer at the brand experience level, use and consumption in any of the channels deployed, whether digital or in person, that yield the most business profits and customer satisfaction.

Join our team