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TAP Air Portugal: a new era in the travel-booking experience

A national airline with a forward-looking vision

TAP Air Portugal, the country’s flagship airline and a symbol of international connectivity, faced a clear challenge: modernising its online booking system to meet the expectations of today’s digital traveller. To lead this evolution, it chose Minsait, whose strong presence in Portugal and expertise in key industries provided the necessary assurance. A highly specialised local team drove the transformation, ensuring proximity, knowledge, and agility.

As part of its commitment to digitally transforming the customer experience, TAP Air Portugal entrusted Minsait with the implementation of the Onesait Airlines Booking platform. This end-to-end solution enables passengers to plan, book, and manage their trips in a fully personalised way through a single digital channel. The result: a significant improvement in customer loyalty and the airline’s profitability.

The project led to a significant improvement in customer loyalty and the airline’s profitability

Simplifying and personalising the passenger experience

TAP Air Portugal needed to redesign its booking engine to offer a more direct, intuitive, and personalised experience. The goal was ambitious:

  • Enable full trip management from a single platform, without intermediaries
  • Increase user satisfaction through a coherent, seamless digital experience
  • Strengthen customer loyalty and improve operational profitability
  • Respond with agility to the new dynamics of the airline market

A tailored response built on a proven, scalable solution

Minsait implemented Onesait Airlines Booking, an end-to-end digital platform that allows passengers to:

  • Plan, book, and manage flights simply and securely
  • Purchase complementary services such as travel insurance, car hire, or hotel reservations
  • Enjoy a fully personalised experience from any device

The approach was entirely tailored to TAP’s needs: bespoke design, agile implementation, and continuous support, led by Minsait’s local team in Portugal. The solution is already in use at several leading airlines, reinforcing its robustness and scalability.

Tangible results, real impact

  • Substantial improvement in the customer’s digital experience.
  • Greater autonomy for passengers in managing their trips.
  • Increased loyalty and higher revenue from ancillary services.
  • Operational optimisation thanks to a flexible, centralised platform.
  • Ability to adapt rapidly to market changes.
  • Positive contribution to sustainability through more efficient digital processes.

This case shows how technology, when applied intelligently and with a customer focus, becomes a true engine of transformation. TAP Air Portugal’s experience with Onesait Airlines Booking demonstrates:

  • Forward-looking vision and anticipation of industry demands
  • Integration of services that strengthen the value proposition
  • Effective use of local talent and sector expertise
  • Ability to replicate successful solutions across different markets
  • Commitment to a sustainable, profitable, and people-centred digital transformation

Connecting transformation

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    Portugal TAP Air Project | Minsait