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A more digital and human bank through an Optichannel Strategy

A more digital and human bank through an Optichannel Strategy

The pandemic has accelerated the transformation of the relationship model between financial institutions and users. Through a new phygital “optichannel” strategy, banks will be able to relate to customers in a more tailored and human way, adapting to their new expectations and demands, also thanks to the support of new intelligent platforms such as Cognitive Experience Centers.

Watch the video to discover the benefits that phygital optichannel approach can bring to the new relationship model demanded by customers.

La pandemia ha accelerato la trasformazione del modello di relazione tra istituzioni finanziarie e utenti. Attraverso una nuova strategia phygital “opticanale”, le banche potranno rapportarsi con i clienti in un modo più personalizzato e umano, adeguandosi alle loro nuove aspettative e richieste, anche grazie al supporto di nuove piattaforme intelligenti come i Cognitive Experience Centers.

Guarda il video per scoprire i benefici che l’opticanalità phygital può portare al nuovo modello di relazione richiesto dai clienti.


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