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Customer relations in the Italian financial sector

Customer relations in the Italian financial sector

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Italian banks and insurance companies are among the industries that best know and interact with their customers. The industry's maturity is based on good customer knowledge, which is higher than the average for Italian companies (7.8 out of 10 versus an overall average of 6.05). In fact, 62 percent of financial firms believe they know their customers well or even excellently, while only 6 percent rate their knowledge as insufficient.

Download the report "Customer Relationships in the Italian Financial Sector - 2024 Edition," created together with the Digital Innovation Observatories of the Politecnico di Milano.

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Le banche e le compagnie assicurative italiane sono tra i settori che meglio conoscono e interagiscono con i propri clienti. La maturità del settore parte da una buona conoscenza dei clienti che risulta superiore alla media delle aziende italiane (7,8 su 10 versus una media complessiva di 6,05). Il 62% delle imprese finanziarie ritiene infatti di conoscere in modo buono o addirittura eccellente i propri clienti, mentre solo il 6% valuta la propria conoscenza insufficiente.

Scarica il rapporto “Le relazioni con i clienti nel settore finanziario italiano – Edizione 2024”, realizzato insieme agli Osservatori Digital Innovation del Politecnico di Milano.

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    Customer relations in the Italian financial sector | Minsait