The technological advances and the behavioral changes of a hyper-connected customer and more informed than ever are modifying the competitive environment. In this context, news products, services, and business models that represent opportunities for the insurers appear, but at the same time, they face to great threats by the emergence of new actors.
The emergence of large number of new companies - Insurtech – and the irruption of the GAFAs (Google, Amazon, Facebook and Apple), in the insurance industry forces the sector to reinvent itself and the insurers will have to adapt very quickly to avoid being displaced by others companies with less knowledge of the business but experts in technology.
Technology has become in key element for the new customer relationship models, however, it will undoubtedly be the strategy that determines success in the Digital Transformation.
How to promote the Digital Transformation in the insurance sector?
What are the new products and models that are accelerating the digital transformation of insurance?
How can the insurers exploit the Social Intelligence to improve the recruitment and loyalty of their clients?
What role is the ‘insurtech’ phenomenon playing in the transformation of the insurance sector?
Which is the motivation of the digital giants and the GAFA: Google, Amazon, Facebook and Apple to enter in the business insurance?
We are responding these and many other questions that help to understand the challenges facing the insurance sector to approach the innovation, the adoption of new business models and undertake the Digital Transformation, aligned with the needs of their stakeholders.
