Technology serving art and culture
Technological transformation and innovation must reflect the universality of culture and art, and make these types of institutions more accessible to the citizens of today's world.
Technological tools are therefore necessary to democratize information and art, integrating citizens and providing solutions with greater usability, adaptation to functional diversity and personalized experience.
Technology serving visitors
Which are the three most crucial moments in the use of technology in cultural spaces?
- Pre-visit: generating a personalized itinerary for each visitor, booking activities, buying tickets online etc.
- During the visit: guaranteeing safety with no unnecessary physical contact, crowding or waiting inside the buildings.
- Post-visit: encouraging visitor feedback and recommendations via social networks and other channels, thus contributing to their loyalty.
Technology serving internal management
Technology poses unparalleled opportunities to improve internal management of spaces, achieve higher levels of efficiency and assist in decision-making thanks to disruptive technologies such as Big Data or Artificial Intelligence.
The new digital and interactive technologies represent a core element in the management process of artistic and cultural organizations, helping to forge paths for innovation across many dimensions, including internal areas of management, organization, safety and security.
This report discusses the main trends in the digital transformation of artistic, cultural or historical institutions (mobile apps, social networks, chatbots, augmented reality, etc.) and some remarkable international success stories.