With the development of the Internet of Things, digital is becoming an extension of every object and, in broader terms, of physical infrastructures: homes, buildings, shops, cities, industrial facilities, transport nodes and vehicles. This total connectivity will also affect companies and institutions, which will configure open collaboration networks and digital business ecosystems.
We are facing a radical change in the current business paradigm which involves the redesign of the offering from a customer-centric viewpoint, the creation of a new layer of value-added services based on information and the deployment of commercial processes that are more focused on benefits, not only for the consumer but also for the supplier: A true understanding of customer needs is a must, along with the presentation of the right offer at just the right time.